I lead Marketing Operations globally at Tungsten Automation, building the systems, data and processes that turn marketing into pipeline. Nearly two decades in sales and ops taught me that the best system is the one BDRs and sellers actually want to use.
Rebuilt matching as a waterfall of intent data, Dun & Bradstreet enrichment and Salesforce rules, so routing, ABM and reporting all start from the right account.
H1 2026 against H1 2025: no Sender Score dips below 90, where it used to dip about twice a month.
Cut sales cadences down to a set people can actually run, and replaced a manual upload process with one form that enriches, flags hot leads and checks quality in one click.
Moved routing onto Traction Complete across the Americas, EMEA and partners, with language-based routing and real-time speed-to-lead alerts. Enriched the database while only ever filling empty fields.
Co-run bi-weekly AI Marketing Office Hours and rolled Claude Code out across the team. Small automations add up.
2022 – nowThe systems, data and processes behind marketing-to-pipeline, plus the martech stack and AI in ops.
39% → ~90% inbound match rateSales and marketing ops for the BDR programme across the Americas, EMEA and Asia.
+86% YoY pipeline in 2023, +$20M
2021 – 2023Led a team of 15 BDRs across EMEA.
$14M pipeline, top team globallyNorthern and Southern European markets, in their own languages.
34% over appointment target on average
2019 – 2021Helped found and lead a new department as HyperX grew into a PC gaming leader.
Top growth in team, 5 quarters running
2016 – 2019B2B flash, SSD, memory, server and encryption sales across EMEA.
Largest EMEA deal of 2017, $864kHead Weightlifting & Powerlifting CoachGrew club revenue by over 50%.
Sales Representative (EMEA)Print and online media sales, B2B and B2C.
Sales Executive (UK&I, Spain & Italy)Beat the regional target for the Monza Grand Prix.
Where it started, 2007 to 2014: Anglian Windows, Morrisons and Primark, plus teaching English in Spain and tutoring Italian and Spanish at the University of Leeds.
Lead management, martech, RevOps and AI in go-to-market are the things I could talk about all day.